Category: ROI

Maximizing B2B Marketing ROI: A Guide for SMBs

Understanding Marketing ROI Marketing Return on Investment (ROI) is a crucial metric that measures the profitability of your marketing spend. It’s calculated by subtracting your total marketing cost from the revenue generated, and dividing by the cost. A general benchmark is to aim for a 5:1 ratio — earning $5 for every $1 spent on…

B2B Marketing ROI