Category: GoogleBot

Googlebot Web Crawler Update: What It Means for Your B2B SEO

When Google recently updated a help document, they accidentally revealed information that could change how B2B marketers approach SEO. It has to do with Googlebot, the generic name for Google’s web crawler. Googlebot is responsible for simulating both desktop user experience and mobile user experience and plays a crucial role in where your website ranks…

The DOs and DON’Ts of Email Signatures

Your email signature is far more powerful than you think. It’s an easy way to promote yourself and/or your business in every message that you send. When used properly, email signatures can accomplish a variety of marketing objectives. While there are millions of templates and different strategies for using email signatures, the end goal should…