Category: Digital Marketing

The Game-Changing Solution for 1st Party Data Acquisition

In the rapidly evolving realm of marketing data analytics, staying ahead of the curve is not just advantageous; it’s imperative for sustained success. Over the past few years, the marketing data landscape has undergone significant transformations, driven by shifting consumer behaviors, regulatory changes, and technological advancements. To thrive in this new era, businesses must adapt…

How Will Google’s Page Experience Factor Affect Your Ranking?

Google recently announced that beginning in May 2021, page experience signals will now be included in Google Search ranking. How will this affect search and your company’s digital marketing campaigns? First, let’s hear how Google defines page experience. “Page experience is a set of signals that measure how users perceive the experience of interacting with…