The Future of Long-Tail SEO: 2021 Predictions

The long-tail of search is the limitless space of low-volume (and often low-competition) keywords. Tactically, long-tail SEO centers on competing for a large number of low-volume keywords instead of focusing on a small set of high-volume keywords. Long-tail SEO encourages us to let go of vanity, because high-volume, so-called “vanity” keywords are often out of…

Long-tail keywords- SEO

How Will Google’s Page Experience Factor Affect Your Ranking?

Google recently announced that beginning in May 2021, page experience signals will now be included in Google Search ranking. How will this affect search and your company’s digital marketing campaigns? First, let’s hear how Google defines page experience. “Page experience is a set of signals that measure how users perceive the experience of interacting with…

How to Utilize Hashtags in #SEO Strategy

The hashtag is a simple but powerful discovery tool of the 21st century. First becoming popular on Twitter, the hashtag # allowed users access to very distinct and pointed stream of information on a particular topic. Hashtags can be used to discover trends, particular interests, and developing news stories. They’re also a powerful tool for…

How to Use Google Trends for Your Marketing

This is a moment of dramatic change. Google Trends shows how our lives have changed in a short period of time. Google Trends is becoming more useful now in this moment than at any other time. If you’re a marketing professional not living in Google Trends right now, I recommend you make your way there….