In January of 2020, Google announced that it would end support for third-party cookies in the Chrome browser within two years. It also reiterated that its web products will be driven by the Federated Learning of Cohorts (FLoC) API, which groups people with similar interests into cohorts so that advertisers can still serve relevant ads…
Buying behavior can be defined as the psychological process of buying – which happens to be deeply related to the emotions that consumers feel. While purchasing a can of soup at a supermarket is a fairly mechanical process, buying items such as cars, houses, and business services usually require more detailed thinking. First, a buyer…
The long-tail of search is the limitless space of low-volume (and often low-competition) keywords. Tactically, long-tail SEO centers on competing for a large number of low-volume keywords instead of focusing on a small set of high-volume keywords. Long-tail SEO encourages us to let go of vanity, because high-volume, so-called “vanity” keywords are often out of…
Clubhouse is the newest, buzziest social media app around. It was launched in April 2020 by Paul Davison and Rohan Seth of Alpha Exploration Co. In just one month the networking app was valued at $100 million, and by January 2020 the valuation reached $1 billion. If you’re just learning about Clubhouse, you’re not alone….
Google recently announced that beginning in May 2021, page experience signals will now be included in Google Search ranking. How will this affect search and your company’s digital marketing campaigns? First, let’s hear how Google defines page experience. “Page experience is a set of signals that measure how users perceive the experience of interacting with…
The hashtag is a simple but powerful discovery tool of the 21st century. First becoming popular on Twitter, the hashtag # allowed users access to very distinct and pointed stream of information on a particular topic. Hashtags can be used to discover trends, particular interests, and developing news stories. They’re also a powerful tool for…
With 2020 in the rearview mirror, it’s time to examine and implement a new set of SEO strategies to bolster your online presence. Now more than ever, digital marketing is key to the successful positioning of any business. The pandemic will come and go, but behavior has shifted in a more permanent way – and…
Visual search has the potential to change the way we interact with the world around us. Our way of life and culture is already dominated by the visual, so it seems natural that we would use an image to start a search. Are you using Google Image Search to drive more visitors to your website?…
Every marketing strategy has a primary goal. Your primary goal may be… To grow your email list To generate new subscriptions To increase sales by 30% It is very rare that a prospect goes directly from discovering your business to becoming a customer. To achieve your primary goals (the macro conversion), you need to focus…
Do you have any idea what makes your company’s digital marketing efforts successful? All your digital marketing should be measurable. You want to know why your company’s marketing efforts are killing it or getting killed by the competition. That’s where Key Performance Indicators (KPIs) come into play. Digital Marketing KPIs are used by companies of…
