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Marketing in a Cookie-Less World

By the middle of 2024, third-party cookies will no longer be supported by Google, ending two decades of media- and data-driven-performance targeted advertising. While this may seem like a leap, digital marketing is all about adapting to change. Fortunately, this change will affect everyone equally, resetting the playing field and providing you an opportunity to…

Googlebot Web Crawler Update: What It Means for Your B2B SEO

When Google recently updated a help document, they accidentally revealed information that could change how B2B marketers approach SEO. It has to do with Googlebot, the generic name for Google’s web crawler. Googlebot is responsible for simulating both desktop user experience and mobile user experience and plays a crucial role in where your website ranks…

What SMB’s Need to Know About Google Analytics 4

Businesses of all sizes rely on the power of Google Analytics to understand their customers and offer them better experiences. When it comes to small and medium-sized businesses, leveraging the power of Google Analytics to stretch your B2B marketing dollars further becomes more important. Insights gained from digital tools remain critical as more and more…

Search Engine Statistics You Need to Know in 2022

Online search continues to be one of the most important ingredients for a successful digital presence whether your business is small or large. While Google is the most visited website in the world, with nearly 90 billion visits in the last month, your small business can reap benefits from information provided by this search engine…