Google Discover exists within the Google App and it provides a query-less platform where users interact with content primarily based on what Google’s automated systems believe to be a good match with a user’s interests. Discover is a totally new way to interact with content, relying less on text and more on captivating visuals. This…
Businesses of all sizes rely on the power of Google Analytics to understand their customers and offer them better experiences. When it comes to small and medium-sized businesses, leveraging the power of Google Analytics to stretch your B2B marketing dollars further becomes more important. Insights gained from digital tools remain critical as more and more…
Online search continues to be one of the most important ingredients for a successful digital presence whether your business is small or large. While Google is the most visited website in the world, with nearly 90 billion visits in the last month, your small business can reap benefits from information provided by this search engine…
While nobody loses sleep over email marketing analytics, there is evidence that sending email at certain times does, in fact, boost open and clickthrough rates. Of course, this varies by industry and actual results always differ, but there does appear to be a consensus that different times produce different results. When you’re emailing hundreds or…
Digital marketing is full of flashy tools and technology that promises to flood your funnels with leads overnight. While it may seem complicated (and it can be), a solid digital marketing strategy doesn’t have to involve heavy investment into technology or a degree in data science. When it comes to marketing, small business owners often…
The gap between the digital economy and the traditional economy is rapidly shrinking, and projections indicate that roughly half of the US GDP would come from digital business by 2023. However, we see signs that the digital economy has already eclipsed the traditional – you see businesses of all kinds investing into better digital experiences…
Your email signature is far more powerful than you think. It’s an easy way to promote yourself and/or your business in every message that you send. When used properly, email signatures can accomplish a variety of marketing objectives. While there are millions of templates and different strategies for using email signatures, the end goal should…
It can be difficult to keep up with new technology – no matter what industry or profession you’re in. Advancements continue at a rapid pace, and those quick to adopt and implement the latest and greatest tools often reap the biggest benefits – and this is almost always the largest organizations with the deepest pockets…
LinkedIn is one of the most overlooked and undervalued platforms for marketing and lead generation, especially for B2B purposes. While this platform is often overlooked by marketers, there are some misconceptions about its nature and its value as a lead-generating machine. LinkedIn offers a large network of active, engaged users – it is no longer…
Unfortunately, there’s no such thing as guaranteed success in digital marketing. You can come up with the best campaigns and they’ll still fail to convert 100% of the time. It’s well known that very few first-time visitors to your site will convert to customers – some estimations place that number around 2%. Knowing that success…
