YouTube can be a terrific tool to increase your brand awareness and drive sales. However, it can be quite a large commitment for a small to medium-sized business without a large team or marketing budget. Videos can be timely and sometimes costly to make. You have to plan, shoot, edit, upload and optimize – all…
By the middle of 2024, third-party cookies will no longer be supported by Google, ending two decades of media- and data-driven-performance targeted advertising. While this may seem like a leap, digital marketing is all about adapting to change. Fortunately, this change will affect everyone equally, resetting the playing field and providing you an opportunity to…
It’s estimated that 60% of people worldwide use some form of social media – that’s roughly 4.7 billion people. In the United States, nearly 80% of people have a social media profile, and its usage is roughly equivalent across gender, race, income level, and community. If you can reach even a tiny fraction of those…
We are excited to announce that Marketing Technology (MarTech) SaaS firm CapSumo has rebranded to MyFormData. Our new name, brand, website – MyFormData.com, and expanded product offerings are designed to meet the needs of companies looking to instantly convert web-form data into leads. One of our satisfied customers said, “I have noticed a considerable increase…
When Google recently updated a help document, they accidentally revealed information that could change how B2B marketers approach SEO. It has to do with Googlebot, the generic name for Google’s web crawler. Googlebot is responsible for simulating both desktop user experience and mobile user experience and plays a crucial role in where your website ranks…
In the world of digital marketing, it’s easy to feel overwhelmed and outgunned. There are endless tools and widgets that promise to push your page to the top of Google’s ranking, but if they actually worked, we wouldn’t be here talking about how you can outrank your competitors. The method we’ll be discussing can work…
Google Discover exists within the Google App and it provides a query-less platform where users interact with content primarily based on what Google’s automated systems believe to be a good match with a user’s interests. Discover is a totally new way to interact with content, relying less on text and more on captivating visuals. This…
Businesses of all sizes rely on the power of Google Analytics to understand their customers and offer them better experiences. When it comes to small and medium-sized businesses, leveraging the power of Google Analytics to stretch your B2B marketing dollars further becomes more important. Insights gained from digital tools remain critical as more and more…
Online search continues to be one of the most important ingredients for a successful digital presence whether your business is small or large. While Google is the most visited website in the world, with nearly 90 billion visits in the last month, your small business can reap benefits from information provided by this search engine…
While nobody loses sleep over email marketing analytics, there is evidence that sending email at certain times does, in fact, boost open and clickthrough rates. Of course, this varies by industry and actual results always differ, but there does appear to be a consensus that different times produce different results. When you’re emailing hundreds or…
