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Maximizing Lead Generation with Web Forms: Tips and Best Practices

Are you struggling to get the leads you need from your website? Do you feel like your web-forms are falling short and not providing you with the quality leads you need? In today’s competitive online marketplace, it’s crucial to have effective web-forms that not only capture potential customers’ attention but also convert them into valuable…

Marketing in a Cookie-Less World

By the middle of 2024, third-party cookies will no longer be supported by Google, ending two decades of media- and data-driven-performance targeted advertising. While this may seem like a leap, digital marketing is all about adapting to change. Fortunately, this change will affect everyone equally, resetting the playing field and providing you an opportunity to…

Googlebot Web Crawler Update: What It Means for Your B2B SEO

When Google recently updated a help document, they accidentally revealed information that could change how B2B marketers approach SEO. It has to do with Googlebot, the generic name for Google’s web crawler. Googlebot is responsible for simulating both desktop user experience and mobile user experience and plays a crucial role in where your website ranks…