As digital marketing experts, we understand the importance of search engine optimization (SEO) for B2B marketers. SEO is an essential element of any digital marketing strategy as it helps businesses to improve their visibility on search engine result pages (SERPs) and drive organic traffic to their website. While TikTok and Instagram are traditionally seen as…
Are you struggling to get the leads you need from your website? Do you feel like your web-forms are falling short and not providing you with the quality leads you need? In today’s competitive online marketplace, it’s crucial to have effective web-forms that not only capture potential customers’ attention but also convert them into valuable…
The world of search is changing rapidly as Artificial Intelligence (AI) search engines become more prevalent. AI technology has already been integrated into Google’s core algorithms, and the effects are being felt across the entire digital landscape. As AI-powered search engines continue to develop, they will have a major impact on how users find information…
Are you ready to supercharge your marketing game and leave your competition in the dust? Then it’s time to strap in and get ready to learn all about the power of first-party data! This cutting-edge approach to digital marketing is taking the industry by storm, and we’re going to show you exactly why. From exploring…
YouTube can be a terrific tool to increase your brand awareness and drive sales. However, it can be quite a large commitment for a small to medium-sized business without a large team or marketing budget. Videos can be timely and sometimes costly to make. You have to plan, shoot, edit, upload and optimize – all…
By the middle of 2024, third-party cookies will no longer be supported by Google, ending two decades of media- and data-driven-performance targeted advertising. While this may seem like a leap, digital marketing is all about adapting to change. Fortunately, this change will affect everyone equally, resetting the playing field and providing you an opportunity to…
It’s estimated that 60% of people worldwide use some form of social media – that’s roughly 4.7 billion people. In the United States, nearly 80% of people have a social media profile, and its usage is roughly equivalent across gender, race, income level, and community. If you can reach even a tiny fraction of those…
We are excited to announce that Marketing Technology (MarTech) SaaS firm CapSumo has rebranded to MyFormData. Our new name, brand, website – MyFormData.com, and expanded product offerings are designed to meet the needs of companies looking to instantly convert web-form data into leads. One of our satisfied customers said, “I have noticed a considerable increase…
When Google recently updated a help document, they accidentally revealed information that could change how B2B marketers approach SEO. It has to do with Googlebot, the generic name for Google’s web crawler. Googlebot is responsible for simulating both desktop user experience and mobile user experience and plays a crucial role in where your website ranks…
In the world of digital marketing, it’s easy to feel overwhelmed and outgunned. There are endless tools and widgets that promise to push your page to the top of Google’s ranking, but if they actually worked, we wouldn’t be here talking about how you can outrank your competitors. The method we’ll be discussing can work…
