Have you been “FloCed” by Google? 3 Ways to Prepare for the Shift to FLoC
In January of 2020, Google announced that it would end support for third-party cookies in the Chrome browser within two years. It also reiterated that its web products will be driven by the Federated Learning of Cohorts (FLoC) API, which groups people with similar interests into cohorts so that advertisers can still serve relevant ads…
