It can be difficult to keep up with new technology – no matter what industry or profession you’re in. Advancements continue at a rapid pace, and those quick to adopt and implement the latest and greatest tools often reap the biggest benefits – and this is almost always the largest organizations with the deepest pockets…
LinkedIn is one of the most overlooked and undervalued platforms for marketing and lead generation, especially for B2B purposes. While this platform is often overlooked by marketers, there are some misconceptions about its nature and its value as a lead-generating machine. LinkedIn offers a large network of active, engaged users – it is no longer…
Unfortunately, there’s no such thing as guaranteed success in digital marketing. You can come up with the best campaigns and they’ll still fail to convert 100% of the time. It’s well known that very few first-time visitors to your site will convert to customers – some estimations place that number around 2%. Knowing that success…
Writing headlines can be confounding, but it’s possibly the most pivotal moment of content creation. Magnetic headlines can draw in readers – even when your content isn’t all that strong. But headlines come in different forms, like email subject lines and snappy posts on social media. With SEO, there’s also the consideration of using keywords…
B2B sales and marketing success depends heavily on data – but data is not created equal – nor put to work in the same ways. Consumers research products and read content about the best solutions for their pain points, and the B2B buyer is mostly finished with the buying journey by the time they contact…
With Google’s recent announcement that Podcasts will now be included in SERP rankings, marketers need to begin taking Podcast SEO to heart. The sheer number of listeners and advertisers paints a tale of untapped opportunity. According to data from Statista, 57% of consumers above the age of 12 in the US have listened to at…
We’ve previously talked about the power of social proof to drive sales and build a following, but you may still be wondering – how exactly can I manifest this power in my digital strategy? Today we will be looking at concrete ways to integrate social proof into your website and into your email marketing campaigns….
While trying to send an invitation on LinkedIn, you receive this error message. The notification reads: ‘You’ve reached the weekly invitation limit.” In March of 2021, LinkedIn users began reporting a new weekly limit for how many invites (connection requests manually or by automation tools) they could send per week. Connections benefit you more when…
In January of 2020, Google announced that it would end support for third-party cookies in the Chrome browser within two years. It also reiterated that its web products will be driven by the Federated Learning of Cohorts (FLoC) API, which groups people with similar interests into cohorts so that advertisers can still serve relevant ads…
Buying behavior can be defined as the psychological process of buying – which happens to be deeply related to the emotions that consumers feel. While purchasing a can of soup at a supermarket is a fairly mechanical process, buying items such as cars, houses, and business services usually require more detailed thinking. First, a buyer…
