Visual search has the potential to change the way we interact with the world around us. Our way of life and culture is already dominated by the visual, so it seems natural that we would use an image to start a search. Are you using Google Image Search to drive more visitors to your website?…
Every marketing strategy has a primary goal. Your primary goal may be… To grow your email list To generate new subscriptions To increase sales by 30% It is very rare that a prospect goes directly from discovering your business to becoming a customer. To achieve your primary goals (the macro conversion), you need to focus…
Do you have any idea what makes your company’s digital marketing efforts successful? All your digital marketing should be measurable. You want to know why your company’s marketing efforts are killing it or getting killed by the competition. That’s where Key Performance Indicators (KPIs) come into play. Digital Marketing KPIs are used by companies of…
This is a moment of dramatic change. Google Trends shows how our lives have changed in a short period of time. Google Trends is becoming more useful now in this moment than at any other time. If you’re a marketing professional not living in Google Trends right now, I recommend you make your way there….
Coronavirus is the Black Swan of 2020. We are now in a war-time environment against an invisible enemy. Disruptions are almost certain to multiply in the weeks to come. It’s no longer business as usual for the rest of the economy. With lives at risk, we hope that conditions improve as quickly as possible. In…
So here they are: 20+ up-to-date marketing stats that really matter in 2020. Most of these are from 2019 although some are slightly older where more recent data is not yet available or the stat is still relevant for 2020. This is an excellent article to bookmark for future reference to marketing statistics. 65% of the population…
In digital marketing, lead magnets are best for for gaining a prospect’s contact information. Lead magnets can take a lot of time and energy to produce. In this article, I’ll reveal 6 different lead magnets you can create today by repurposing content you already have. 1. The Checklist Instructional blog posts can be turned into…
After you designed an opt-in form, one of your key decisions becomes where to actually place the form. Here is a list of 7 places that are terrific for an opt-in form. Also, you can choose to have more than one opt-in form. 74% of companies use web-forms for lead generation, with 49.7% stating their…
It can be hard to for your business to be heard above all the noise of today’s world. Business becomes more competitive with each day, but options to improve your lead generation are out there. Today we have a list of tools, concepts, and strategies that you can use to improve upon your lead generation…
